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Visual Business Story
Why telling your business visual story is a MUST?
The human brain perceives much better pictorial stories than dry facts, numbers or boring statistics, since it is wired to think in slides of narratives, and remembers pictures much better than text or numbers !
A picture is worth a thousand words!!
Since the beginning of mankind, when the petroglyphs were created in caves, throughout the history, when oral traditions transmitted to print, and up to our "modern tribal campfire" days, where media and social networks, are based on visual images and stories (does "tiktok"rings any bell?), the visual narratives have served humans as an effective means of communication to convey messages even to future generations! So, having said that...
How to build a good visual story?
A good story is built from those necessary ingredients that move emotion and make people identify and take action. Therefore, mastering the art of narrative and storytelling is necessary for anyone looking to convince, sway an audience, sell or succeed in a campaign, since people do not connect with a creation that does not have any creator or a compelling story behind it!
Our working process :
Creating a visual storytelling procedure with business impact involves several stages to ensure its effectiveness and success:
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Execute
Design
Research
Research
1. Together we will define your Objectives and Target Audience.
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Learn the essence of your business and analyze the advantage of the service or product it offers over the competitors in the relevant markets. What kind of a solution or an advantage does your business offers it's public?
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Clearly outline the objectives you want to achieve through visual storytelling.
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Identify your target audience and understand their needs, preferences, and pain points.
2. Research and Gather Data:
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Conduct thorough research to gather relevant data, statistics, and insights that support your storytelling narrative.
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Identify compelling stories or case studies that align with your objectives.
3. Craft a Compelling Story:
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Develop a powerful and engaging story that resonates with your audience.
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Create a central theme that connects your brand or message with their emotions.
Design
4. Choose the Right Visual Medium:
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Select the appropriate visual medium that best conveys your story and aligns with your target audience's preferences.
5. Create High-Quality Visuals:
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Produce visually stunning and high-quality graphics that enhance the storytelling experience.
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Use professional design editing tools to ensure a polished presentation.
6. Integrate your Brand Identity:
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Incorporate your brand's visual identity elements, such as logos, colors, and typography, into the visuals to maintain consistency and reinforce brand recognition.
7. Integrate your Brand Identity:
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Engage and Inspire:
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Develop a narrative that captivates the audience from the start and keeps them engaged throughout the storytelling process.
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Utilize emotional triggers to inspire action and connect with the audience on a deeper level.
Execute
8. Testing, Tuning and Optimizing:
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Conduct user testing and gather feedback to understand how well your visual storytelling resonates with the target audience.
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Based on the feedback, make necessary adjustments and improvements to optimize its impact.
9. Distribution and Promotion (optional):
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Identify the most suitable channels for distributing and promoting your visual storytelling content (e.g., social media platforms, email marketing, website, or presentations).
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Tailor your content for each platform to maximize its reach and engagement.
We stay updated with the latest trends and feedback to keep your visual storytelling
relevant and effective!
Remember, creating impactful visual storytelling is an ongoing process.
Regularly revisit and refine your procedure to ensure its effectiveness in driving business impact.
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